What is ChinaJoy?

China Digital Entertainment Expo and Conference (ChinaJoy for short) is the most influential event in the global digital entertainment industry.

ChinaJoy is held annually in late July in Shanghai, China, a coastal cosmopolitan city with open economy clustered with the most intensive and most international game companies in the country. By selecting this city as its business venue, the organizers have shown their vision and intension to take the geographical advantages of Shanghai as a transport hub of the world, to maximally attract and welcome domestic and overseas spectators and game industry practitioners to come to participate.

ChinaJoy Expo showcases online games, console games, web games, hardware products related to digital entertainment, etc., and is divided into B to C Area and B to B Area.

B to C Area is a comprehensive exhibition area for digital entertainment for the general public, the most popular area amongst game and animation fans at ChinaJoy Expo. It’s the best platform where game companies can directly interact with and conduct demonstrations for game players.

Bringing together brands' corporation, products, technologies and capital, B to B Area provides comprehensive industrial business services and continues to drive extensive communication and partnership between domestic and foreign game companies in a range of business steps. For example exhibitions, online business matching, investments and financing, which highlighting ChinaJoy's function and its role in leading and providing growth in the industry.

2022 ChinaJoy online exhibition (CJ Plus)

The ChinaJoy online exhibition (CJ Plus) will take place from 27 August to 2 September 2022 in the MetaJoy metaverse digital world, where the Low Poly style is used as a retro-futuristic design, following in the footsteps of anthropomorphism, Flat Design and Long Shadow.

In the MetaJoy metaverse, exhibitors from the industry at home and abroad can take advantage of ChinaJoy Online (CJ Plus), a new platform for display and interaction, to fully showcase their best works, product trials, exciting promotional videos and other quality content over the past year, and to demonstrate the spirit of the continuous development of digital entertainment enterprises, as well as to allow the majority of Players can enjoy the fun and joy of digital entertainment at the ChinaJoy Online Exhibition (CJ Plus).

Users can download and log into the MetaJoy terminal application for free, and enter the MetaJoy metaverse with an Avatar virtual image to view the show online without leaving home. They can also participate in a wide range of interactive exhibitor activities and receive attractive exhibitor benefits while freely visiting the show!

With the normalisation of the epidemic, ChinaJoy has always been at the forefront of the development of China's and even the world's digital economy, taking the lead in trying to build a digital exhibition format. In the MetaJoy meta-universe world, new technologies that are becoming increasingly mature today are integrated, including artificial intelligence, digital twin, cloud computing and virtual reality technologies, etc. ChinaJoy integrates and connects these resources and finally presents them brilliantly in the digital landing scenario of an online exhibition. Participating in the 2022 ChinaJoy Online Exhibition (CJ Plus) and being present at MetaJoy is undoubtedly an excellent opportunity for enterprises in the industry to get close to digital business application products and technologies, and attract the attention of the young Generation Z crowd!

For more information, please visit:  chinajoy.net