The feelings to the motherland and family represent the collective identity of the Chinese nation.During the Spring Festival of 2021, the Year of the OX in Chinese calendar, China Pavilion Online Platform (www.chinapavilion.com.cn/en) launchesthe series video promotion campaign themed with "Reunion of Millions of Families inChinese New Year".

Theme Zone of"Reunion of Millions of Families in the Spring Festival"

For this campaign, theme zones and special activity pages will be customized on both Chinese and English platforms, which will be opened to the public across the globe onFebruary11 (Chinese New Year's Eve). The campaign comprises three parts of "Hello, Chinese Festival", "Selected Lunar New Year Shows" and "Joint Exhibition of Spring Festival Galas".

Thecampaignmainlyinvolvespromotion ofdomestic filmsandTVdramas, animations, documentaries, online dramas and short videos themed with"New Year", including not onlythe Lunar New Year films and shows,but alsoexcellent filmsandTVdramas suitable forall familiesduring the Spring Festivalthat are exhibited overseasthrough the"China Pavilion", as well as selected wonderfulSpring Festival galas ofCCTVand local TVsin the past 37 years.TV programs in different periodsbring foreignerschances to explorefolk customs of Chinese New Year from diverse plots, showing the whole world China's earth-shaking changesandunique charm ofitstraditional festivals.

The Online Platform also calls forphotos and videos themed with "Hello, Chinese Festival"alongside the campaign (see theofficialaccount or login official website of the online platform for details).

Calls forphotos and videos themed with "Hello, Chinese Festival"