During the 77th session of the United Nations General Assembly from September 20 to 26 this year, at the invitation of the United Nations Department of Global Communications and upon the recommendation of the National Radio and Television Administration, Shanghai Media Group and Yunnan Media Group participated in the SDG Media Zone initiated by the United Nations. With the theme of "Education Transformation through Technology" and "Living with Wildlife Neighbors", they each produced a special program and broadcast it on the relevant UN platform, actively demonstrating China's achievements in promoting sustainable development and technological innovation, and advancing the construction of ecological civilization.

Since 2016, the SDG Media Zone has been one of the main features of major events at the United Nations, including the UN General Assembly high-level week, the UN Youth Forum and the UN High-level Political Forum on Sustainable Development. It brings together world leaders, influencers, activists, experts, content creators and media partners to highlight actions and solutions in support of the Sustainable Development Goals.

Organized by the UN Department of Global Communications, in collaboration with the PVBLIC Foundation, the SDG Media Zone takes the conversation on advancing the 2030 Agenda out of the policy sphere and into the public discourse through impactful in-depth interviews and conversations on global issues that matter to people everywhere.